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Category Archives: Brand development

The features of a good Learning Management System

Most existing traditional LMS installations in colleges and universities are outdated and have functionality issues. The lack of support and high costs associated…
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Google EAT and SEO

Google’s E-A-T model, Quality Rater Guidelines and SEO

It is well known that Google uses over 200 different ranking factors in order to display the best results for every search query.…
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Digital Business Engine Makes its Entry at GoodFirms by Delivering Excellent Web Solutions

Pursuing relationships based on transparency, persistence, and proffering robust digital solutions to clients would soon endow Digital Business Engine as one of the…
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perfect wordpress theme

How to Choose a Perfect Theme For Your WordPress Website

Wordpress is the most popular, largest and widely used CMS platform which is currently being used by around 32-35% of websites across the…
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Digital Marketing Plan for Real Estate

IntroductionDigital Marketing has revolutionized the real estate industry in a significant way. The industry of real estate in India has matured enough where…
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Google Optimize uses Bayesian statistical methods

What you can do with Google Optimize Marketing Platform

The most basic achievement through the Google Optimize Marketing Platform is to bring the test variations of your website and apps. Google Optimize…
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Digital Business Engine business strategy deliverable breakdown

The  business strategy report delivered by Digital Business Engine for a Startup firm to start digital markering. 1. Situational Analysis 5Cs Analysis SWOT…
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header bidding

What is header bidding?

Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously…
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programmatic TV advertising

What is programmatic TV advertising?

Programmatic TV advertising is the data-driven automation of audience-based advertising transactions. It inverts the industry standard, in which marketers rely on show ratings…
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call-to-action button

Design Tips on Call to Action CTA Buttons

A good website or landing page consists of small elements for effective interaction system of a digital product like CTA Buttons. To make…
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