Category Archives: Brand development

A  good landing page is now a trend to attract visitor by giving brief information about the business and services and convert visitors…

IoT or Internet of Things is going to grow as a  revolution in the digital world as it is likely to billions of…

To understand how to influence customers’ purchase decisions, you must understand their unconscious mind. While people like to think they make rational purchase…

A majority of companies live in the digital shopping and e-commerce space, catering to retailers that are using AI [Artificial Intelligence] to improve…

The purchase funnel The purchase/purchasing funnel is a model which describes the theoretical customer journey from the moment of the first contact with…

THE MARKETING MIX The first "P" can be considered to be a product or product strategy. But this is nothing more than positioning,…

The power of human communities to help shape ideas, concepts, and belief systems, and drive behavior in all walks of life, is real,…

STP stands for segmentation, targeting and positioning. STP, which stands for segmentation, targeting, and positioning, is a fundamental concept in marketing management. It…

Persona marketing is where a business creates a false personality for social media marketing. Some would view the use of false personalities as…

Ghostwriting is a great way for an expert with a book idea and no writing skills to get their expertise out there. The demand…