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Category Archives: Brand development

anatomy of perfect lending page

How to Create High Conversion Lending Page

A  good landing page is now a trend to attract visitor by giving brief information about the business and services and convert visitors…
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digital business engine internet of things digitalbe.in

Careers of IoT and dealing with Big Data

IoT or Internet of Things is going to grow as a  revolution in the digital world as it is likely to billions of…
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unconscious consumers

The Unconscious Factors That Influence Purchase

To understand how to influence customers’ purchase decisions, you must understand their unconscious mind. While people like to think they make rational purchase…
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artifical intelligence

Artificial Intelligence AI Can Improve Brand Loyalty

A majority of companies live in the digital shopping and e-commerce space, catering to retailers that are using AI [Artificial Intelligence] to improve…
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purchase funnel

The purchase funnel: Introduction and Description

The purchase funnel The purchase/purchasing funnel is a model which describes the theoretical customer journey from the moment of the first contact with…
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3cs of marketing

The P’s and C’s of Marketing

THE MARKETING MIX The first "P" can be considered to be a product or product strategy. But this is nothing more than positioning,…
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The evolving online Community

The power of human communities to help shape ideas, concepts, and belief systems, and drive behavior in all walks of life, is real,…
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STP Process in marketing management

The STP Process in Marketing Management

STP stands for segmentation, targeting and positioning. STP, which stands for segmentation, targeting, and positioning, is a fundamental concept in marketing management. It…
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persona marketing

Persona marketing- fictional personality for social media marketing

Persona marketing is where a business creates a false personality for social media marketing. Some would view the use of false personalities as…
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ghostwriter

The Honest Truth About Ghostwriting

Ghostwriting is a great way for an expert with a book idea and no writing skills to get their expertise out there. The demand…
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