Digital Business Engine business strategy deliverable breakdown

The  business strategy report delivered by Digital Business Engine for a Startup firm to start digital markering.

1. Situational Analysis

• 5Cs Analysis
• SWOT Analysis

2. Goal Setting

• Investment breakup
• Goals prioritization

3. Differentiation

• Competitor analysis
• Finding documents

4. Strategic parternerships

• Potential partner insights
• Pitch assistance

DBE marketing strategies are completely results driven and help brands become truly local/global name. Here is the deliverable breakdown for marketing plan delivered by Digital Business Engine.

1. Intial estimates

• Current strategy analysis
• Pricing strategy review

2. User acquistion plan covering:

• Display Advertising (Sources Planning)
• Email Marketing (Complete Plan)
• Pay-Per-Click Advertising (Ad Planning & Banner Ads Suggestions)
• Twitter Advertising
• Facebook Advertising
• LinkedIn Paid Markketing
• Search Engine Optimization (SEO)
• Affiliate Marketing (Complete plan)
• Local Search Marketing
• Online Communities/forums
• Retargeting campaigns for Google and Facebook

3. Asset Strategy Covering:

• Blogging (Guest Posting & Traffic Generation)
• Online Public Relation
• User-generated content strategies

4. Branding strategy covering:

• Social Media Marketing (complete plan)
• Blogger outreach insights
• Video marketing plan
• Social campaigns

5. Monitoring and evaluation

• Tool recommendations
• Setup assistance
• Customer hehavior analysis

Data Collection and Analysis

Data empowers better decision making and our clients benefit from our data gathering and crunching insights. Deliverable breakdown for this category if choses by client:

1. Data type to be collected

• Industry data
• Social data
• B2B data

2. Data Collection techniques & mediums

• Public research data on specific industry
• industry surveys and campaigns
• Data from social channels like LinkedIn
• Competitor data insights with tools like SEMrush
• Data buying and analysis

3. Data Analysis tools to be deployed:

• Google Analytics
• Social media insight tools (FB Insight, Twitter Dashboard, and LinkedIn)
• Email marketing tool dashboard
• Newsletter subscription blog subscribers list

Bundle Offering from Digital Business Engine

DBE believes in exceeding client expectations. To deliver more value, we also use to deliver two additional reports at a very small additional cost.

1. Website Audit

• SEO related technical issues
• Website optimization plan for languages
• Content and headings improvements
• Sitemap optimization
• Canonical and no-index tags optimization
• Keyword insights
• Meta tags optimization

2. Conversion Rate Optimization Report

• Landing page feedback for paid campaigns
• CTA optimization insights
• Ad decay and fatigue handling

End Note

Team Digital Business Engine has a collective work experience of 15 years in brand building, platform planning, and digital marketing. We have closely studied business models, revenue generation, and growth of emerging as well as established digital ventures. Our experience and insights generate unique strategic advantage for our clients and simplify work for marketing teams.