Introduction Digital Marketing has revolutionized the real estate industry in a significant way.
The industry of real estate in India has matured enough where buyers are doing extensive research online before actually making their final purchase. The buyers in the market are searching for brokers, dealers, projects, and sellers online, which makes digital marketing even more lucrative for the real estate industry.
There has been a phenomenal increase in the number of leads (at least 300%) from marketing real estate online via digital marketing platform.
1. 80% of all home buyers are searching online
2. 83% of home buyers see pictures of the property online
3. 52% of the prospects used an iPhone in their home search
4. 49% of the leads come via referrals
5. Social media used by 91% of realtors
6. 33% of the buyers buying for the first time are researching online
Approach for Digital Marketing: Lead Generation
Digital marketing for real estate agents requires a different approach than other industries when trying to market to consumers. Your consumers are buyers, sellers, agents, other partnering companies. It requires a special terminology to market the same products and services to all those different audiences.
Channels are medium remains common as always: Social Media Management
SEM and Google Ads
Website/Landing Page Development
Landing Page Benchmarking
SEO and Organic Traffic
Digital Media Plan • Brand Launch – Branding & Viral Marketing (Videos), YouTube Promotion, WhatsApp Promotion, Social Promotion, Website & Email Promotion
• Google Display Ads Marketing – Brand Awareness Showcase Ads on Popular Websites & Generate Leads on Website – Sell Products, Form Filling, Subscribers for Product Update List, Discounts & Offers
• Search Network Ads & Shopping Ads – Most Searched Targeted Keywords, Get Ads Lead on Top For Keywords
• Social Media Ads Marketing – Metro Cities Popular Social Platform (Awareness, Engagement & Leads). Facebook, Twitter, Google My Business, Instagram, YouTube
• Remarketing – Integration With Google Display Ads, Social Media Ads & Email Marketing- Showcasing Ads of the Viewed, Visited Products, Information on the website To Hammering the product Image in Visitors mind
• Affiliate Marketing – Integration With Bloggers, Influencers, Trending Websites. To Promote Products, Feathers & Information.
• Search Engine Optimization – Organic Ranking For Website To Get Rank On Search Engine Result Page for targeted keywords & Increase Website Performance.
SOCIAL MEDIA MARKETING Facebook
Goole Local/My Business
SOCIAL MEDIA MONITORING Identifying conversation variations.
Segregating conversation variations.
Insight & Improvement report.
SOCIAL MEDIA MANAGEMENT Strategic presence creation on social media.
NB: Digital Marketing trends change with time and depending on the analysis. We keep changing our delivery plan and strategy as per need of the hour. The above-indicated plan is an indicative approach which can be mixed with additional activities like SMS campaigns and Voice Calling.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.