Avail the best email marketing solutions with MailChimp and ConstantContact which enables you to Create professional emails that bring customers to your door.
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. Here are five great reasons to give email marketing a try.
Why Email Marketing is necessary ?
Email marketing is an affordable way to stretch a tight marketing budget - and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. In addition, there are self-service solutions available that let you eliminate agency creative costs as well. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by source, interest, or list.
Overall, email communications sent to your prospect and customer lists, can single-handedly improve the ROI of all of your lead generation and customer retention programs.
Email marketing has two great advantages over other marketing vehicles. First, with the self-service tools available, anyone can create and send compelling email newsletters, promotions, announcements or more in hours or days. No agency or production time is required to create and send professional communications. Second, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of “opens”, which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your email, and in a many cases, who actually clicked on those links.
There are Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest is done for you.
It is time to put email marketing to work for your business! To get started, check out the Email Marketing Hints & Tips Archives for tips on everything from creating a subject line, to testing and measuring your success.
Set a series of emails
Set it and forget it functionality, for your email. When you add new contacts to your automated list, they’ll start receiving a scheduled series of emails. Your audience stays engaged, and ready to take action
Personalized emails build connections, and our autoresponder makes it simple. Create a personalized email once, and set it to send automatically for triggers like birthdays or a customer milestone.
Create and schedule automated emails that follow up on purchases, nurture leads, and provide product recommendations to customers.
A/B Testing Tool
Optimize your email marketing with powerful A/B Testing features. Build up to 3 variations on each test, including content, send times, "From" name, and more. We'll perform the test, let you know which option worked best, and send the winning campaign automatically.
Easily connect your shopping cart to your MailChimp account. Track online orders, set up automated messaging, and generate more revenue from your campaigns using MailChimp's e-commerce features.
Monitor sales and website activity with revenue reports, use Google Analytics to inform your email content, and see how you measure up to competitors in your industry.
Sent to right people
Segmentation and groups make it easy to send people content they care about—and only content they care about.
Subscribers can join groups when they sign up for your newsletter, and you can segment by those groups when you’re ready to send. Add hidden groups if you want to segment by internal data.
Lots of option
There’s a range of options you can use to segment your list. Send a targeted event invitation to subscribers inside a particular radius around any point on the globe.
We handle everything starting with individually tailored content till end-to-end email campaign and programmer management.
Email marketing is good for your business and with digitalBE tool as powerful and easy to use integration, you don’t need to be a marketing expert to see results.
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