The Web 1.0 to 3.0 Semantic Web

No Comments

The Web is a System
of interlinked documents accessed via the internet.

Web browsers use
HTTP to communicate with Web servers.

You can wiew Web
pages and use hyperlinks to navigate betwen them.

People can easilly
access any of these documents

This is the largest
source of information ever

This is Web 1.0

Authors started to
use Ajex

People started to
share photos and videos

People started to
interact in social networks

People started to
publish content in blogs

People started to
contribute in wikis

People started to
use tags and RSS

This is the
Read-Write Web

This is Web 2.0

The Problem

Web pages are
written in HTML

HTML describes the
structure of information

HTML describes the
syntax not the semantics

If computers can
understand the meaning behnind information they can learn what we are
interested in they can help us better find what we want. This is
really what the Semantic Web is all about.

This is Web 3.0

A Simple idea: a
technology so effect that every mind can make a living of tis
creativity, instantly

Today’s Web is
about documents

The Semantic Web is
about things

It can recognize
people, places, events, companies, products, movies , etc.

It can understand
the relationships between things

When the web can
understanding content it can better safisfy the requests of people
and machines

Metadata comes down
to making statements about the world in a manner that machines can
understand unambiguously. A common language for understanding content
across all applications and readers.

Solutions, Solution : Top Down

Information
analysis, web scraping, natural language processing

Expensive ! Human
intervention, hard to maintain, legal issues

Solution: Bottom Up

Embedding semantical
annotations into the data

How ?

Available options:
RDFa and microformats

RDFa

RDF is Resource
Description Framework

RDF is a W3C
standard for describing resources in the web

RDF identifies
things using URIs (Uniform Resource Identifiers)

RDF uses simple
statements (Triples) to describe things

Thing-Property-Value
: Subject-Predicate-Object

RDF graph
representation

RDF/XML

N3 (Notation3)

RDFa=RDF in
attributes

RDFa provides a set
of XHTML attributes that express RDF data

Even at an
enterprise level, open API’s are expanding the reach of smaller
companies. The databases will start talking to each other, and then
magic happens. Its no longer about building a massive site and
driving traffic to it. Marketing will become about creating content
that can travel throughout any site. A social network press release
containing richer snippets of content, video, tags, links, rss feeds,
podcasts. Let the audience ue it as they please.

Raw hosted services
that powered Web 2.0 will become the engines of Web 3.0. As an army
of RSS feeds provide live data feeds to third party applications.
Consumers won’t need to worry about the underlying technologies.
Content and applications are sold simply as a service available on
demand.

Example: Alice in
Semantic Wonderland

Alice is a blogger
who publishes articles at http://example.com/alice

She wants to declare
the license of her work

She wants to specify
title and creator of an article

But there is no such
attributes in XHTML

She can use Dublin
Core vocabulary

Dublin: Dublin,
Ohio, USA

Core: only the core
elements of metadata

She wants to give
Bob proper credit when she posts his photos

She wants to display
her name, email and phone

She can use
Friend-of-a-Friend vocabulary

She wants to list
her friends

SPARQL (SPARQL
Protocol And RDF Query Language)

SPARQL is a query
language for RDF data

You can search for
“fiiends of Alice who created items whose title contains ‘Bob’’’

microformats

microformats are
simple conventions for embedding semantics in HTML

designed for humans
first, and machines second

No namespaces, No
new tags

Built uopn existing
standards vCard, iCalendar, Atom, etc.

Hcard (HTML vCard)
represents people, companies, places and organizations

hCalendar (HTML
iCalendar) Represents calendar events

hReview Represents
reviews of products, services, businesses, events, etc.

hResume represents
resumes

Yahoo Tech uses
hReview for product reviews

LinkedIn uses
hResumes for resumes

YahooUpcoming uses
hCal for events

Challenges!

Tools, privacy,
trust, applications, devices

“I have a fream
for the Web in which computers become capable of analysing all the
data on the Web” – Tim Berners-Lee, 1999 Inventor of the Web

The Semantic Web is not a separate Web but an extension of the current one. The Semantic Web will begin to unlock this making content both more accessible and more understandable. Brands will have to be relevant to situations and settings. They will release rather than push assets into these ecosystems in order to enhance the virtual media experience.

Brand Assets will
need to be codified (e.g. RDF)

  • Brands will
    need to employing a concious brand strategy in their implementation
    of semantic technologies, content, and meta-data
  • Data will
    need to encapsulate concepts such as brand rationalization, brand
    equity, and brand leveraging.

Merketing
departments should won the data

  • What content
    with what data and why
  • How it
    projects the brand
  • Distribution
    of data through formal and informal networks
  • Structuring
    relationships between data and business objectives
  • Tracking and
    measuring impact of various content
  • Leveraging
    other peoples data
  • Quality
    control

markerting and IT
will havt to work together.

If you haven’t
started thinking about the impact on your organization, your
customers and your marketing requirements, remember, the clock is
always ticking.

It is really
happening today

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to digitalBE Articles

More from our blog

See all posts

Leave a Comment