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Category Archives: Search Engines

core web vitals

Core Web Vitals- Impact on SEO

Every year Google comes out with something new to keep search engine optimization professionals and marketers and business owners on their toes and…
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Google EAT and SEO

Google’s E-A-T model, Quality Rater Guidelines and SEO

It is well known that Google uses over 200 different ranking factors in order to display the best results for every search query.…
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Google Optimize uses Bayesian statistical methods

What you can do with Google Optimize Marketing Platform

The most basic achievement through the Google Optimize Marketing Platform is to bring the test variations of your website and apps. Google Optimize…
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Google Search

Why Google Delivers More Targeted Search Results

Like most of the major search engines, Google assembles the pages in its search index by using special “search bot” or crawler software…
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